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“there’s a disconnect between page views and human beings… In what other medium can you pay $1 to reach a thousand people with three ads each?”
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“The problem with new forms of advertising is that they are often not represented in the media buyers’ spreadsheets and models. And if it’s not in the model, it doesn’t get allocated any ad spend.”
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“Avenue A Razorfish recently published the 2007 Digital Outlook Report. This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other.”
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Ecommerce focused but worth a quick skim: “Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.”
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Del.icio.us launches tag descriptions. Could be useful for some of my more obscure compoundtagnames: “For any of your tags, you can now add a public title and description to appear at the top of the page.”
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“It’s no longer just about convincing people to pick up your newspaper or go to your Web site. It is increasingly also about getting your content published by countless others… and reaching the audience through them.”
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“Superdistribution means turning every consumer into a distribution partner. Every person who buys a record, a movie, reads a newspaper, a book, every person who buys a Sonos or a Vespa becomes a retailer of that item.”
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Several of our newspaper editors are now regularly blogging. Martin Stabe points to this round-up of the latest from some editors’ blogs around the South East.
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“The newspaper is fortunate that we… have other revenue streams. We can support exploration, experimentation and patience as we expand our business. We — or someone else or several someone elses — will find a good revenue stream”
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The final episode of The Show from Ze Frank, as his year-long vlog project comes to an end.
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“the portal slice of the ad spending pie is growing, not diminishing. This year, ad spending at the four major portal sites will account for fully two-thirds of total online ad revenues.”
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Key principles from the CEO of OhMyNews: “They include four focal points: namely credibility, responsibility, influence and sustainability.”
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Kevin Anderson: “One of the most common mistakes that news organisations make when it comes to community is trying to build participation strategies around an extremely narrow, overly-professionalised definition of news.”
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“In this report, we look at the first generation of traditional-media innovators in community engagement online. We’ll be talking about what worked, and what didn’t, in this early round of experimentation.”
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“Twitter is going to be overused, overload people, who will then get turned off. There is just simply too much noise and not enough valuable ‘signal’ to be worthwhile… Yet, I think there is real potential for a service like Twitter in several areas…”
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