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"If monetising news websites is a war, it looks like the big publishers are about to send in the ground troops… what do other digital thought leaders think? Here’s a round-up…"
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"While News Corp. execs have been a tad shy with actual details, using WSJ.com as a model suggests we’re not talking about the pay fortress so many people immediately started to visualize. WSJ.com is a hybrid model of subscription and ad-support, with more content available for “free” under News Corp. then when it was owned by Dow Jones. (Chris Anderson prefers to call it “freemium” but then his goal is to sell books by coining cool terms.)"
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"Stung by a collapse in advertising revenue as the recession shredded Fleet Street's traditional business model, Murdoch declared that the era of a free-for-all in online news was over. 'Quality journalism is not cheap,' said Murdoch. 'The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites'."
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"FT.com executives are considering introducing a pay-as-you-read model loosely based on Apple’s iTunes to increase its digital revenues further."
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"A simple, open, server-to-server web-hook-based pubsub (publish/subscribe) protocol as an extension to Atom (and RSS). Parties (servers) speaking the PubSubHubbub protocol can get near-instant notifications (via webhook callbacks) when a topic (feed URL) they're interested in is updated. "
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"an even bigger battle is brewing over what chief executive Eric Schmidt has called “the next big one”: the $23bn a year market for online display ads. The immediate target is “remnant ads” – the space that online publishers cannot sell directly to premium advertisers. This at present accounts for 90 per cent of all display ads on the web, but only a fifth of sales."
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"Global spending on Internet advertising declined for the second consecutive quarter, by 5 percent, to $13.9 billion from $14.7 billion in the same quarter a year ago, according to a new report from IDC."
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"As you can see from the pie chart above the vast majority of the money we spent on moderation last year was spent on message boards and other communities with a very small slice spent on blogs."
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"This week the Daily Mirror is to launch MirrorFootball.co.uk, a site that draws on the paper's vast and comprehensive photo library stretching back to the early 20th century."
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"Mirror Group has launched a new site.. promising thousands of images of 'Britain's most iconic football moments'. Timed to coincide with the start of the new season, the new MirrorFootball.co.uk… will publish football news and comment, as well as 'newly-discovered' photographic material"
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"The TV ad features iconic images relating to ten famous British football clubs, including Arsenal, Newcastle and West Ham, emerging from a set of filing cabinets. A print campaign supports the TV spot, driving people to visit the new online football archive."
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"This is the future of journalism. A collaborative effort with professional journalists, local people and local authorities coming together to make the community more transparent and an altogether better place."
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"White Paper by Acision and OgilvyOne looking at mobile advertising in 202o"
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"This is the second in a three-part series on local online news video, summarizing the findings of a thesis study that examined the Minnesota media market and their use of online video. The second focuses on design and usability. "
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