"If you are selling a scarcity – an inventory – of any nonphysical goods today, stop, turn around, and start selling value – outcomes – instead."
"Buzzmachine’s Jeff Jarvis opened Borrell Associates’ Local Online Advertising Conference with an extensive report about the revenue possibilities presented to hyperlocal sites. Amid an flurry of stats that aimed to show that hyperlocal sites can attract thousands of dollars in revenue with just a s small support staff, his primary point was that sites in general need to do more than just sell ads and post news items"
"Online advertising revenues among the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL) ramped up 10.2 percent in the fourth quarter to $9 billion. This marks the second quarter of positive growth following last year’s advertising recession, and growth accelerated from 1.2 percent in the third quarter."
"Although not a member of the Online Publishers Association, Yahoo (NSDQ: YHOO) has adopted the industry group’s display ad formats across its portal channels as part of a strategy to aggressively pursue premium prices. The formats, which were tested by OPA members last spring, were designed to help major publishers beat back the challenge from remnant ad networks that sell publishers’ inventory at much lower CPMs."
"The online industry has moved to boost the embryonic video-on-demand market by reducing ad rates and rolling out standardised media buying. Ad rates on leading UK VOD platforms have been slashed to boost take-up, while the IAB has launched standards to secure trust in the emerging format."
"UKOM publishes first ever data from industry-agreed UK online audience planning system. Advertisers can now plan online campaigns using the same targeted reach and frequency measures in an industry-approved system just as they do with TV, radio and print."
"Launched late last year by the Newspaper Society, Locally Connected extends the regional press readership database to include newspapers' online audiences, providing agencies and advertisers with a system for analyzing the combined reach of a newspaper and its Web site within circulation areas."
"Like impressions, not all engagements are equal. There are two main factors: the medium's attributes (does it use sight, sound, motion, or some combination?) and the setting in which the medium is consumed (on the freeway, in your home, on your flat screen, in a bar)."
"instead of hoisting up a paywall around all its news content, Le Figaro is going for a freemium model, charging only for extras like newsletters, a digital copy of its printed edition, social media features – and booking you a dinner table."
"New articles from the Associated Press have quietly started rolling out on Google’s news site in the past hour, ending a nearly seven-week absence stemming from contentious negotiations between the two parties.
"Upping levels of online engagement, loyalty and innovation are all key to where TMG goes from here, he said. Video is a core part of that – in the shape of Telegraph TV, which was first standalone, then seeded into telegraph.co.uk’s news/lifestyle content published every day. "
"The IAB has received the backing of publisher and broadcaster members to enforce Video Advertising Standard Templates (VAST 2.0) in the UK, to bring greater consistency to online video planning and buying."
"Trinity Mirror plc is pleased to announce that it has exchanged contracts to acquire GMG Regional Media, from Guardian Media Group plc. This acquisition reinforces Trinity Mirror's commitment to regional media and complements the Group's existing portfolio and marketplaces."
"Sixty-nine percent of media planners and agencies now use online advertising networks as part of their digital ad buys, according to a new study conducted by Adify Media. This represents a 24% increase in the use of online advertising networks in the past 18 months."
"Fwix, a startup that offers a stream of local news that’s updated in real-time, is launching a new version of its API that is targeted towards hyper-local news. Last fall, the startup launched a ‘Wire’ API that allows third parties to integrate the company’s stream of news updates into their sites and apps. Today, Fwix is expanding its API to include hyperlocal news.
"People preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics. Perhaps most of all, readers wanted to share articles that inspired awe, an emotion that the researchers investigated after noticing how many science articles made the list."
'Conservative Lord Ralph Lucas is using the Digital Economy Bill to wade in to the debate over whether aggregators can freely link to online newspaper material. He has tabled an amendment guaranteeting “Protection of the right to link to publicly available information on the internet”, which states: “The creation, aggregation, copying and publication of any link to publicly available information contained on websites on the internet shall not constitute an infringement of copyright".'
Patrick Smith: "Could you spare 10p for a news report? Maybe 5p for the sports results? Many in the news industry would like us to pay to see news articles that we’ve previously enjoyed for free, whether it’s via websites or hand-held devices."
"Taking into account wages, expenses and a percentage of overall overheads (rent, bills etc), but discounting non-news-related administration, aggregation, tip of the days etc, we calculated the average cost of an article (feature, news story or blog post) to be around £37.00. We have no intention of erecting a paywall around our news content, but if we were to, just to recoup that expenditure we would need 370 people to pay 10p each to read each article, or 3,700 to pay 1p each. In 2009, the average number of page views per article on our blog and main site was 440"
"BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become more collaborative in producing stories."
"Everybody goes online, everybody has a cell phone, and kids hate blogging and Twitter, according to a new survey from the Pew Research Center's Internet & American Life Project."
"For those in the journalism business, here are the most interesting applications and implications I see, especially for breaking news and mobile advertising."
"So in summary, Buzz doesn't really do it for me but I think it's an important new entrant in the world of social media and given that it's from google, it's in gmail, it's nicely integrated into their mobile offerings, it has an excellent API, and it will be constantly improved, it's likely that Buzz will turn out to be an important player in the social media world."
"Google Buzz for mobile allows you to post buzz and keep up with your friends when you're away from your computer. It also uses your location to identify places around you. You can select one of these places and attach it as location tag to your posts, or read what others have posted about the place."
"We've blogged before about our thoughts on the social web, steps we've taken to add social features to our products, and efforts like OpenSocial that propose common tools for building social apps. With more and more communication happening online, the social web has exploded as the primary way to share interesting stuff, tell the world what you're up to in real-time and stay more connected to more people."
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